TDM.Space · how to brief store opening photography
Launch-day photography goes wrong in the brief more often than on the day. After 1000+ retail projects since 2015, these are the things we ask every brand and agency to settle before the crew arrives, so the opening is covered once, and covered properly.
— Frequently asked
Exterior and façade, windows and vitrines, wide interiors, visual merchandising and product detail, and the people moments: staff, VIPs and the first customers through the door. Most brands need both an empty pre-opening set and a trading-hours set.
As soon as the date is fixed, because access slots are the hardest thing to move. Late briefs are normal in retail, though, and we regularly mobilise within 24 to 48 hours.
Usually, yes. One coordinated crew means one access slot, one look across stills and film, and a smaller footprint in a store that is busy on launch day.
Before opening for the space itself, clean and empty, with the lighting scheme as designed. During trading hours for energy and people. Windows often read best at dusk, when the light inside balances the street.
— Related services
Tell us what's opening, shipping or launching — and when. Quotation back within 2–3 business days; same-day response if marked urgent.
One email a month at most. Flagships, activations, what shipped.