TDM·SPACE

— Nike · London · 2025

Nike After Dark Tour – ExCeL London Event.

— Project file

Nike After Dark Tour – ExCeL London Event.

As part of the final stop of the Nike After Dark Tour, we were on-site at ExCeL London to document the full-scale event — a celebration of women in running, cultural leadership, and performance reimagined for nightfall.

Brand
Nike
City
London
Year
2025
Sector
Sportswear, Activation
Agency
Direct to brand
Crew size
1 producer + 1–2 op

Como parte de la parada final de la Nike After Dark Tour, estábamos en el lugar en ExCeL Londres para documentar el evento a gran escala - una celebración de las mujeres en la carrera, el liderazgo cultural y el rendimiento reimaginado para la noche.

Con tres fotógrafos y un productor en el lugar, nuestro equipo capturó:

Nuestros discos se transformaron en 24 horas para la marca global de Nike, PR y uso interno, ayudando a documentar un momento importante en el calendario de la campaña de la marca.

Documentación completa del evento

Parte de nuestra cobertura visual más amplia en todo el After Dark Tour

— What we did

Selects
Same day
Final delivery
24–48h
Post
London centralised
Format
Press · social · OOH

— Related projects

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Nike-grade retail photography in London or anywhere on our 30-city network. Same-day selects, single producer, London-graded.

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