TDM·SPACE

— Nike After Dark · London · 2025

Nike After Dark – Runlimited Pop-Up.

— Project file

Nike After Dark – Runlimited Pop-Up.

We were on-site to capture Nike’s latest After Dark retail expression — a pop-up takeover at Runlimited, the independent running hub on Baker Street.

Brand
Nike After Dark
City
London
Year
2025
Sector
Sportswear, Activation
Agency
Direct to brand
Crew size
1 producer + 1–2 op

Wir waren vor Ort, um Nike's neueste After Dark Einzelhandels-Expression zu erfassen - eine Pop-up-Aufnahme bei Runlimited, dem unabhängigen laufenden Hub auf Baker Street.

Die Aktivierung war Teil des letzten Kapitels der After Dark Tour, die kulturelle Geschichtenerzählung mit einem produktgeführten Einzelhandels-Setup mischte - gebaut, um der Londoner Community auf ihre Bedingungen zu dienen.

Schuss vor Öffnung und Lieferung am selben Tag

In Partnerschaft mit einer der führenden Läuferbesatzungen in London

☀️ Unterstützung von Nike-Athletenveranstaltungen, Medien-Rollout und internen Comms

— What we did

Selects
Same day
Final delivery
24–48h
Post
London centralised
Format
Press · social · OOH

— Related projects

More from Nike After Dark & Sportswear.

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Nike After Dark-grade retail photography in London or anywhere on our 30-city network. Same-day selects, single producer, London-graded.

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