Editorial · 2026-09-09

Tommy Hilfiger – FA26 Pinnacle Stores – Milan

TDM.Space photographed Tommy Hilfiger's FA26 Pinnacle store on Via Orefici, Milan — part of a four-city European rollout captured for the brand in the same week.

Shooting from before sunrise, our photographer worked through the in-store VM set-ups first, then the windows, key details and façade as the natural light came up. Milan and Paris carried the fuller brief this season, with in-store visual merchandising added to the façade and window coverage.

Retouched selects were delivered through our centralised London post team for the brand's PR and social rollout. The shoot follows our first Pinnacle rollout with Tommy Hilfiger earlier this year.

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