TDM·SPACE

CASE STUDY · DEEP DIVE

Nike: Twelve Years of Fast, Consistent Brand Capture

Years
12
Projects
300+
Cities
24

The brief.

耐克的零售和品牌团队运行高频、高可见度的时刻:旗舰改装、概念推出、每周/每月的社区活动和运动员领导的激活。

起点总是相同的:一个生产者的电话,一个简短的书面,一个在几个小时内组成的船员. 对于耐克来说,标准是不可谈判的,每个框架都必须像耐克一样阅读,在每个城市,在每个市场,在每个频道上。

The outcome.

使工作一致的不是任何单一的摄像头或位置,而是管道。本地机组人员从伦敦中心通报。文件在一夜之间移动到邮局团队。一个单一的分类标准适用于每一个框架,无论拍摄。

此案例研究收集了工作,英雄静止,支持细节,零售架构研究,品牌激活,并通过生产它的操作模型。

持续了12年的耐克品牌级零售捕捉,从伦敦尼克镇到Air Max Day的弹出窗口,NSRL旗舰和全球激活。

"Twelve years of consistent, brand-grade Nike retail capture, from Niketown London to Air Max Day pop-ups, NSRL flagships and global activations."

— Films from the network

Selected motion work.

Nike House of Innovation — Pegasus42, Paris
Uncanny Valley — Nike House of Innovation, Paris
Nike Sports Research Lab — Oxford Circus
Nike Calling All Runners — Oxford Circus
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