CASE STUDY · DEEP DIVE
阿迪达斯在美国高流量市场开设了三个旗舰地点 - 每一个都有自己的能源,建筑身份和竞选重点。
起点总是相同的:一个生产者的电话,一个简短的书面,一个在几个小时内组成的船员。对于阿迪达斯来说,标准是不可谈判的,每个框架都必须像阿迪达斯一样阅读,在每个城市,在每个市场,在每个频道上。
使工作一致的不是任何单一的摄像头或位置,而是管道。本地机组人员从伦敦中心通报。文件在一夜之间移动到邮局团队。一个单一的分类标准适用于每一个框架,无论拍摄。
此案例研究收集了工作,英雄静止,支持细节,零售架构研究,品牌激活,并通过生产它的操作模型。
在第二天早上打开门之前,将旗舰打开的48小时的构建窗口转化为新闻和公共关系准备的视觉故事。
"Turning the 48-hour build window of a flagship opening into a press-and-PR-ready visual story before the doors open the next morning."
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