TDM·SPACE

CASE STUDY · DEEP DIVE

Chanel — Bond Street Lights, London

Brand
Chanel
Location
New Bond Street
Coverage
Façade · Vitrines · Night

The brief.

客户:香奈儿 地点:新邦德街,伦敦 范围: 季节性外墙和窗户安装摄影 服务: 建筑摄影,晚间和夜间摄影, deta

起点总是相同的:一个制片人的电话,一个简短的书面,一个在几个小时内组成的船员。对于香奈儿来说,标准是不可谈判的,每个框架都必须像香奈儿一样阅读,在每个城市,在每个市场,在每个频道上。

The outcome.

使工作一致的不是任何单一的摄像头或位置,而是管道。本地机组人员从伦敦中心通报。文件在一夜之间移动到邮局团队。一个单一的分类标准适用于每一个框架,无论拍摄。

此案例研究收集了工作,英雄静止,支持细节,零售架构研究,品牌激活,并通过生产它的操作模型。

同一晚交付的晚间英雄片,由香奈儿全球公关、零售设计合作伙伴和建筑媒体使用。

"Press-ready evening hero stills delivered same night, used by Chanel global PR, retail design partners and the architectural press."

— Films from the network

Selected motion work.

Chanel — Bond Street Lights — Film
Chanel — Bond Street Lights, London — frame 1
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Chanel — Bond Street Lights, London — frame 7
Chanel — Bond Street Lights, London — frame 8
Chanel — Bond Street Lights, London — frame 9
Chanel — Bond Street Lights, London — frame 10
Chanel — Bond Street Lights, London — frame 11
Chanel — Bond Street Lights, London — frame 12

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