TDM·SPACE

CASE STUDY · DEEP DIVE

New Balance — 40+ Cities, 12 Countries, One Look: Visual Consistency with Global Impact

Cities
40+
Countries
12
Standard
1 grade

The brief.

在过去的一年里,New Balance在12个国家开设了40多家商店,从伦敦到里斯本,柏林到巴塞罗那,我们与New Balance合作,记录了一系列出色的产品。

起点总是相同的:一个生产者的电话,一个简短的书面,一个在几个小时内组成的船员。对于New Balance来说,标准是不可谈判的,每个框架都必须被读取为New Balance,在每个城市,在每个市场,在每个频道上。

The outcome.

使工作一致的不是任何单一的摄像头或位置,而是管道。本地机组人员从伦敦中心通报。文件在一夜之间移动到邮局团队。一个单一的分类标准适用于每一个框架,无论拍摄。

此案例研究收集了工作,英雄静止,支持细节,零售架构研究,品牌激活,并通过生产它的操作模型。

一个伦敦的评级标准,应用于40多个城市的每个摄像头. 该品牌看起来像品牌,无论摄像头拍摄它。

"One London grading standard, applied to every frame across 40+ cities. The brand looks like the brand, regardless of the camera that shot it."

— Films from the network

Selected motion work.

New Balance – Oxford Street, London
New Balance – Berlin West
New Balance — 40+ Cities, 12 Countries, One Look: Visual Consistency with Global Impact — frame 1
New Balance — 40+ Cities, 12 Countries, One Look: Visual Consistency with Global Impact — frame 2
New Balance — 40+ Cities, 12 Countries, One Look: Visual Consistency with Global Impact — frame 3
New Balance — 40+ Cities, 12 Countries, One Look: Visual Consistency with Global Impact — frame 4
New Balance — 40+ Cities, 12 Countries, One Look: Visual Consistency with Global Impact — frame 5
New Balance — 40+ Cities, 12 Countries, One Look: Visual Consistency with Global Impact — frame 6
New Balance — 40+ Cities, 12 Countries, One Look: Visual Consistency with Global Impact — frame 7
New Balance — 40+ Cities, 12 Countries, One Look: Visual Consistency with Global Impact — frame 8

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