TDM.Space continued its partnership with Abercrombie & Fitch, supporting the opening of the brand’s new Soho store in retail photography in New York City. Our team delivered both photography and video coverage simultaneously on opening day, ensuring comprehensive content capture across multiple channels. Images were delivered on the same day to support immediate PR, marketing and social media requirements, while video content followed shortly after. By combining photography and filmmaking within a single production workflow, we helped the Abercrombie & Fitch team maximise content output while maintaining the speed required for a major retail launch.
