Editorial · 2026-08-09

Nike – NSW – Hovercraft – Chicago

TDM.Space headed to Chicago for Nike and Hovercraft, covering a product drop at the Michigan Avenue store over Lollapalooza weekend.

It is our first project with Hovercraft, and our first for Nike in the United States after more than thirteen years working with the brand across EMEA. The shoot was assembled in four days with local crew — stills by our Chicago photographer, video by a Chicago-based team.

Sixteen retouched images and a thirty-second recap edit were delivered, with an overnight turnaround on the social cut.

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