Continuing our partnership with Abercrombie & Fitch, our team was on the ground in New York City to capture video content for the opening of the brand’s new Soho store. Filmed on opening day, the project focused on documenting the new retail environment and customer experience as the store welcomed visitors for the first time. Captured in parallel with a same-day photography brief, the video content forms part of a wider opening-day asset package created to support the launch. You can view the images from the shoot here.