Editorial · 2026-03-31

CMYK × Nike – Past Present Future, Footlocker – Paris, Milan & Sheffield

Nous avons soutenu CMYK, une agence d’activation créative au détail et un collaborateur à long terme, en tant que partenaire de production créatif pour le projet Past Present Future de Nike sur trois sites Footlocker à Paris Les Halles, Milan et Sheffield.

Nous avons photographié les installations simultanément dans les trois villes, livrant des stunts avec un tournant de 24 heures.

Chaque emplacement nécessitait une approche visuelle cohérente tout en s’adaptant aux spécificités de l’environnement du magasin, assurant l’alignement sur les trois emplacements.

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CMYK × Nike – Past Present Future, Footlocker – Paris, Milan & Sheffield — image 10

CMYK × Nike – Past Present Future, Footlocker – Paris, Milan & Sheffield — image 11

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